Channel 4 to deliver content for PS3

Channel 4 is to deliver programming through Sony PlayStation Portable (PSP) consoles connected to wireless “hot spots” in a move designed to target viewers on the move, The Times has learnt.

From today Channel 4 will begin exploiting the PSP’s wireless connection facility by delivering programmes through the handheld gaming device.

Users will receive daily updates from the new series of Celebrity Big Brother, as well as Channel 4 News and music programming. The initial content is delivered in podcast form from the broadcaster’s new radio service.

Television broadcasts are expected to follow via PSPs, which are capable of playing full-length feature films.

Users are directed to a Channel 4 portal when they click on at one of 7,500 wi-fi locations, which enable people to access the internet wirelessly through handheld devices.

The wi-fi option is aimed at commuters, who can log on for internet updates at hot spots in railway stations, coffee shops and airports, which are operated by the Cloud wireless network.

Niall Murphy, co-founder of Cloud, said: “Wi-fi usage is starting to shift from business to consumer devices. Users will be demanding entertaining and unique content, which they can access on the way to and from work, university or school.”

Celebrity Big Brother, the new series of which begins today, is seen as a key brand for the young, digitally savvy audience targeted by Channel 4. Vodafone mobile is offering viewers a live stream from the Big Brother house for £1 a day.

Nathalie Schwarz, director of Channel 4 Radio, said: “Becoming the first broadcaster to make radio content available wirelessly on PSPs will help 4Radio connect with a young, mobile audience, making our programming easily available whenever and wherever they want.” For more click here Channel 4