The New Play Station

When the Movie Industry wants you to know about a new movie, they roll out red carpets, now the video game industry has changed the whole ideal of the rolling out red carpets.
It has become synonymous with introducing deals that are amazing with amazing publicity stunts to get to that one gamer that is trying to unhook themselves from the matrix.
Its an amazing achievement considering that 8 years ago the gaming industry was just a spec in the horizon and no one paid that much attention to it.
Now everyone is going back and forwards trying to make sure that everything rolls in style and that no gamer gets left behind.